Mascot Selection and Rebranding Project (2021)
The Mascot Selection and Rebranding Project is a result of a Sept. 2, 2020 vote by the RTSD School Board to retire/remove Radnor High School's previous name/mascot, "Raiders," and all related Native American imagery from the district. Read the full annoucement and watch the Sept. 2 meeting by clicking here.
The purpose of the project is "To select a new nickname/logo for Radnor High School, which will also be adopted by Radnor Middle School."
The project is guided by a core task force of district administrators, who are supported by a Mascot Selection and Rebranding Committee comprised of students, staff, parents/guaridians, alumni and community members. The project will also include opportunities for input from all stakeholders through a survey, focus groups, and an ultimate vote by 8th-12th grade students.
The new RHS and RMS nickname/logo is currently scheduled to be decided at the June 22, 2021 School Board Business meeting.
April 8, 2021: Continued Discussion of Committee's Purpose, New Nickname Submissions
The Mascot Selection and Rebranding Committee met on April 8 to begin reducing the 56 eligible nicknames/logos to the 8-10 to move forward for review by stakeholder focus groups. The meeting began with an introduction from Superintendent Dr. Ken Batchelor addressing the previous meeting’s lengthy discussion about the past Radnor High School nickname “Raiders.” READ MORE
April 6, 2021: 56 Eligible Nickname Submissions Presented to Committee
The Mascot Selection and Rebranding Committee reconvened via Zoom on April 6. The committee was presented with a summary of the nickname/logo submission results and a list of the 56 eligible nickname/logo submissions. READ MORE
Mascot Selection & Rebranding Committee
The purpose of the the Mascot Selection and Rebranding Committee is to select a new nickname/logo for Radnor High School, which will be adopted by Radnor Middle School.
The Mascot Selection and Rebranding Committee is diverse in composition as well as in individuals’ perspectives. It will synthesize information gathered from outside sources such as stakeholder and student surveys, focus groups, Radnor archives and other historical references, and external branding and design experts, among other relevant data.
The Mascot Selection and Rebranding Committee will work collaboratively and civilly to put forth 2-3 options for a new nickname and logo for a final student vote based on balanced research, analysis, and adherence to the project's five guiding principles.
Click here to view a full list of the community members selected for the Mascot Selection & Rebranding Committee following an application process.
Note: Additional opportunities for feedback will be provided to the RTSD community beyond participation on the Mascot Selection and Rebranding Task Force, including a Community and Staff Survey, Focus Groups and Student Vote.
Core Task Force
The core administrative task force will lead the stakeholder Mascot Selection Committee in completing the necessary research and information-gathering to put forth well-considered name and mascot options for a vote by students and ultimately Board approval and district adoption.
- Dan Bechtold, RTSD Director of Secondary Teaching & Learning, Co-Chair
- Michael Petitti, RTSD Director of Communications, Co-Chair
- Bill Dolan, RTSD Director of Operations
- Mike Friel, RHS Athletic Director
- Allison Gangl, RTSD Communications Assistant, Committee Secretary
- PT Kevgas, RHS Principal
- Anthony Stevenson, RES Principal, RTSD Equity Officer
- David Wiedlich, RMS Principal
The new RHS and RMS nickname/logo must:
- Align with school colors of maroon and white and translate to identifiable branding
- Exude positive qualities
- Promote school pride and generate excitement
- Honor Radnor history and traditions
- Reflect the values and standards of RTSD (click here)
- Represent all stakeholders