Mascot Selection and Rebranding Project (2021)
The Mascot Selection and Rebranding Project was the result of a Sept. 2, 2020 vote by the RTSD School Board to remove Radnor High School's past nickname/mascot, "Raiders," and all related Native American imagery from the district.
The purpose of the project was "To select a new nickname/logo for Radnor High School, which will also be adopted by Radnor Middle School."
At its June 29, 2021 business meeting, the School Board approved the new nickname for RHS and RMS, "Raptors," following the nickname's selection by students in grades 8-12 through two rounds of surveys.
August 10, 2021: Update on Raptors Logo Design Process Provided
An update on the logo design process for the new RHS and RMS nickname, Raptors, was provided at the August 10 Government Relations and Communications Committee meeting. View the presentation (slides 5-7) and watch the meeting video.
June 29, 2021: Fly Raptors Fly: Board Approves New RHS and RMS NicknameThe School Board approved the students' selection of Raptors, the birds of prey, as the new nickname/logo for Radnor High School and Radnor Middle School by an 8-0 vote at its regular business meeting on June 29. The vote officially makes Raptors the nickname of RHS and RMS sports teams, as well as that of other groups that have traditionally used the RHS and RMS nickname. (Watch meeting).Prior and subsequent to the vote, public comment was heard from community members in attendance as well as comments submitted by email. Also prior to the vote, a presentation by administration highlighted the history of the rebranding project and the project's next steps, which include: working with the previously Board-approved branding firm to begin the logo design process; ordering select uniforms as identified in a June 15 Finance Committee meeting presentation; and continuing to address the instances of the past nickname and imagery through removal/replacement.More information will be provided as the logo design process gets underway.
June 18, 2021: Raptors is Students' Choice for New RHS and RMS Nickname
Nearly 1,000 students in grades 8-12 at RHS and RMS voted for their preferred new RHS and RMS nickname out of two finalists on Monday, June 14. With 55.87% of the student vote (552 votes), “Raptors” was selected by students as their choice for a new nickname. The other new nickname finalist, “R” for Radnor, received 436 votes (44.13%). The 988 total student votes are 67.76% of the student body in grades 8-12 enrolled as of June 11. READ MORE | WATCH REVEAL VIDEO
Mascot Selection & Rebranding Committee
The purpose of the the Mascot Selection and Rebranding Committee is to select a new nickname/logo for Radnor High School, which will be adopted by Radnor Middle School.
The Mascot Selection and Rebranding Committee is diverse in composition as well as in individuals’ perspectives. It will synthesize information gathered from outside sources such as stakeholder and student surveys, focus groups, Radnor archives and other historical references, and external branding and design experts, among other relevant data.
The Mascot Selection and Rebranding Committee will work collaboratively and civilly to put forth 2-3 options for a new nickname and logo for a final student vote based on balanced research, analysis, and adherence to the project's six guiding principles.
Click here to view a full list of the community members selected for the Mascot Selection & Rebranding Committee following an application process.
Note: Additional opportunities for feedback will be provided to the RTSD community beyond participation on the Mascot Selection and Rebranding Task Force, including a Community and Staff Survey, Focus Groups and Student Vote.
Core Task Force
The core administrative task force will lead the stakeholder Mascot Selection Committee in completing the necessary research and information-gathering to put forth well-considered name and mascot options for a vote by students and ultimately Board approval and district adoption.
- Dan Bechtold, RTSD Director of Secondary Teaching & Learning, Co-Chair
- Michael Petitti, RTSD Director of Communications, Co-Chair
- Bill Dolan, RTSD Director of Operations
- Mike Friel, RHS Athletic Director
- Allison Gangl, RTSD Communications Assistant, Committee Secretary
- PT Kevgas, RHS Principal
- Anthony Stevenson, RES Principal, RTSD Equity Officer
- David Wiedlich, RMS Principal
The new RHS and RMS nickname/logo must:
- Align with school colors of maroon and white and translate to identifiable branding
- Exude positive qualities
- Promote school pride and generate excitement
- Honor Radnor history and traditions
- Reflect the values and standards of RTSD (click here)
- Represent all stakeholders