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RTSD Earns National Communications Award for Video

July 23, 2020
 

Radnor Earns National Award for "How You Made A Difference To Me" Video


Letters of Gratitude The National School Public Relations Association (NSPRA) has named Radnor Township School District a winner of a 2020 Golden Achievement Award for the 2019 video "How You Made A Difference to Me: Radnor Students Write and Read Letters of Gratitude." RTSD is one of 49 winners nationwide and the sole recipient from Pennsylvania. 
 
"Looking back on this video is a bit surreal considering our current reality," RTSD director of communications Michael Petitti said. "But it stands the test of time: whether in-person or online, we want to build meaningful relationships for and with our students. I am proud we had so many willing to share their gratitude, and I know no matter what school looks like, we will always work to bring joy to students' lives."
 
The Golden Achievement Award honors recipients for "outstanding achievement in the four steps of a public relations program: 1) analysis of the need; 2) planning to meet the need; 3) execution and communication of the program; and 4) formal evaluation." 

Hundreds of Radnor Township School District (RTSD) students wrote letters of gratitude to friends, family, teachers, and other staff members in February and March of 2019. Fifty of these students were offered the chance to read their letter on video. Ten were asked to read their letter directly to the recipient in the Radnor High School TV studio. The project was part of the district's annual Kindness Week celebration and coordinated by RTSD's Communications Department: Allison Gangl, communications assistant; Nikki Krohn, video specialist; and Petitti. RHS teacher Amy Roseland, who started Kindness Week several years ago, was also involved.

"Successful public relations programs require the talents of many people," wrote NSPRA Executive Director Richard D. Bagin in a letter informing the district of the award. "This effort was evident in your winning entry."
 
Among other tasks, the Communications Office created the "Letters of Gratitude" writing activity for students to complete; filmed the writing activity in progress; reviewed the submissions and selected those to be read on camera or to the recipient; scheduled trips to scout locations and film readers; filmed and edited all footage for publication on the district's YouTube channel; and shared the video on social media, during morning announcements, and at a School Board Meeting. As of July 23, 2020, the video has more than 6,000 views.